Faro Barcelona has participated in Architect@Work Paris for the second time. As it happened last year, this fair has helped the brand get closer to the target consumers. On 19th and 20th November at the Paris Event Center, SWING and COCOTTE lights were the protagonist of a stand designed for a professional public, 99% architects and interior designers.
Architect@Work is an event exclusively aimed at architecture professionals, held in 10 European countries and in China. Its characteristics: it is a very relaxed environment, and due to the dimensions and type of stands, it is perfect for promoting business. In this sense, Vincen Baroni, Export Manager, commented that "in two days we have been able to achieve about 300 business professional contacts, and we can tell that Faro Barcelona has had greater impact than last year." In fact many of the guests who visited the stand are actually consumers of the brand.
Architect@Work stands out due to its unique concept: offering each brand its own space for them to display a careful selection of their products, previously approved by a selected board of architects. This year, Faro Barcelona has introduced the LED version of SWING and COCOTTE together with a suspension kit, all products that stand out due to their innovative features. The lights have been widely praised because of their rounded shapes and due to the warmth they provide when placed in the different rooms.
Besides, the meeting point has been a stand that stood out for its innovation and because of having been manufactured with natural wood. “Architect@Work is a fair that keeps attracting professionals because of its focus. Surely we will be taking part in the following edition”, Vicent Baroni concluded.