In this edition of the Mobile World Congress 2023 (MWC23) there was a round table at the 4YFN (4 Years from Now) in which our Design & Sustainability Officer, Mar López Raventós, together with Mar, two experts in innovation participated in the debate: Pablo Gómez Fernandez-Quintanilla, Director of Business Open Innovation at CaixaBank, and Jordi Gomà Cribillers, General Manager at PH-Albio Group. The central theme of the debate was "Open innovation is also for SMEs", in which they talked about the innovation project for SMEs, Plug And Play, and its main benefits for Faro Barcelona.
The forum highlighted the importance of innovation in business strategy and how it can benefit companies, especially SMEs.
One of the main benefits of innovation in SMEs is the ability to adapt quickly to market changes and consumer needs. Innovation enables companies to be more agile and efficient in their decision-making, which in turn allows them to offer more competitive and high quality products and services.
Plug And Play is an innovation project for SMEs that offers companies access to a global network of innovation experts, startups and business accelerators. The platform enables SMEs to collaborate with technology experts and startups to develop innovative solutions and find new business opportunities.
Faro Barcelona, a leading designer lighting and ventilation company, has been one of the companies selected to benefit from Plug And Play's innovation project. During the round table, Mar López Raventós highlighted how the collaboration with Plug And Play has allowed Faro Barcelona to improve its production process and offer more sustainable and energy efficient products.
In summary, the debate "Open innovation is also for SMEs" at 4YFN at MWC23 was an opportunity to highlight the importance of innovation in business strategy and how projects such as Plug And Play can help SMEs to become more competitive and sustainable.