And we did it big time. Last January we visited Lightovation for the first time in Dallas, one of the most important fairs of the sector in the southern United States.
Although we had already travelled on two previous occasions, the appointment in Dallas was the consolidation of the bet for the American market with a solid offer in ventilation and design luminaires.
Prescribers and representatives from different countries visited the Faro Barcelona stand and were surprised by its wide gamma with models such as ETERFAN, JUST FAN or WINCHE, and with design luminaires such as the recently awarded INVITING.
It was a great opportunity for our representatives, who say it has been a new learning about the operation of the market and a good opportunity to establish a permanent showroom. A very positive assessment that continues in the line of expansion of the company, the desire to grow and, above all, to innovate.
The stand of the fair was also a novelty. Our design team projected an open space following the Mediterranean spirit of the company. A classic modernist flat in Barcelona’s Eixample with coffered ceilings, large windows and hydraulic floors. Giving prominence especially to ventilation, we have the collaboration of Vergés and his MIM collection designed by the prestigious interior designer Sandra Tarruella.
The innovation and work of this project also translated into the online realm with the premiere of the website specially created for the American market: farobarcelona.com.
A transversal experience for Faro Barcelona that has come to America with a desire to stay.