For the first time Faro Barcelona has participated in Lightfair International (LFI) in Chicago on May 8th, 9th and 10th. “This fair is a good opportunity to know how the market works and talk with the prescribers. It is a good platform to look for new partners “explains Salvador Martí, Sales Manager of Faro Barcelona.
During this incursion in the American market, the lighting and ventilation firm has presented a wide sample of its fans. In a very original way, since some were installed on the wall so that the visitor could see the characteristics of the product, Faro Barcelona has selected ETERFAN and MINI ETERFAN, JUST FAN in copper and wood, TUBE FAN and TYPHOON.
“Our product was well received. The impact we have in this traditional market makes us position ourselves as an exclusive brand, characterized by freshness and originality “says Salvador Martí after asking about the reception of the products among visitors.
A sample of interior lighting was also exhibited together with the fans. Nahtrang MINE table lamps, awarded with the German Design Award 2018, portable HOSHI from xJeR Studio and two of the star products of Faro Barcelona, the portable HOOK by Oiko Design awarded with the Red Dot and the exclusive presentation of TAKE AWAY.
The interior selection has been complemented with some lamps designed especially for hotels and restaurants. The SUAU wall lamp in reader or reader with shelf format is a Nahtrang design and a great choice for lighting hotel rooms.
The STOOD wall lamp has been one of the most popular designs for its wooden shade. This Lúcid design has attracted the attention of interior designers and designers.
To finish the interior selection, ACADEMY. This wall lamp has a minimalist and industrial design that fits well with American tastes.
Finally, the firm has also wanted to present its outdoor luminaires. BU-OH beacons and appliqués awarded with the German Design Award 2018, SHADOW by Alex & Manel Lluscà and the STICKER beacon.
Regarding outdoor lamps, visitors could see TONE in white and black, FUTURE and the FLOW wall and spike lamp.
“The fans have made a very good impression, although the lighting has also been popular especially in reference to portable lamps and for the garden” says Alexandra Box, Export Area Manager of Faro Barcelona.
The participation of Faro Barcelona in LFI has been very positive, the number of leads and the feedback obtained indicate that it is a strong market and our presence has had a positive impact. We will continue working on positioning our products in this market.
By Marketing Lorefar Thursday January 31st, 2019Original illustrated interview to know more the Nahtrang team. They have designed, for example, the lamps NIKO and JELLYFISH.(2)