Faro Barcelona has participated for the first time in the Stockholm Furniture Fair, cradle of Scandinavian design and promoter of its characteristic minimalistic style. For this occasion, Faro Barcelona presented its portable lamp HOOK by OiKo Design Office, which was designed under the most strict eco-design protocols.
In addition, Faro Barcelona also showed the WHIZZ lamp, designed by Cristopher Friedrich Wagner, which generated curiosity because it adapts to the tastes of the Nordic market. It was conceived to create a relaxed and comfortable environment.
The fair, which took place from February 7th to 11th, was attended by numerous visitors, mostly architects, but also interior designers, hotel representatives and some designers; it was the perfect venue to present Faro Barcelona’s novelties for 2017 and establish connections with local distributors in the Scandinavian countries.
“It was a cool fair, the quality of the connections established was great and MINE turned a large number of heads”, expressed Vincent Baroni, Faro Barcelona’s Export Sales Manager.
Some of the other Faro Barcelona’s novelties that caught the attention of the visitors, as well as the media, were the creations by Goula/Figuera. NIT and HAN won over the crowd because of their minimalistic design and their double functionality.
Finally, the BU-OH line by Estudi Ribaudí for outdoor lighting caused excitement among the attendants. “The Barcelona denomination attracts the Nordic crowd, although they have a very minimalistic style that usually does not ultimately fit with that of the Mediterranean people”, mentioned Vincent Baroni.
During the week of the fair, Faro Barcelona established some quality connections and introduced itself to the Scandinavian market, a first step towards finding local distributors to establish itself firmly in Northern Europe.
By Marketing Lorefar Tuesday March 27th, 2018Faro Barcelona attends the biennial Light+Building fair for the fifth time. Coinciding with the occasion, the lighting company presented its new volume The Collection.(2)