Faro Barcelona, a Catalan company specializing in the design and manufacture of lighting and ventilation equipment, has signed a distribution agreement with a major Chinese partner together with which, on this June 8th opens its first store in China, a key step to introduce itself in one of the largest markets in the world.
For this first location Faro has chosen the City of Zhongshan, located in the south of the country in the Province of Guangdong (near Hong Kong). Zhongshan has a population of over three million people and the establishment, which will occupy an area of 100 m2, is located in the LED China Jiuzhou City Mall, specialized in lighting.
The Catalan company plans to continue growing in this market in order to offer the same integrated and comprehensive deal than in Spain. Faro Barcelona, in their continuous internationalization strategy has chosen China because it believes that today it is one of the fastest growing markets. At present, it offers many opportunities by being receptive to the design products and values the creativity and quality of the Spanish brands.
In this first establishment, Chinese buyers will find all the luminary models that make up THE COLLECTION, the line produced by author designs in lighting, both those made by the design team of the company and those coming from collaborations with external designers. Moreover, Faro plans to progressively introduce its line of ceiling fans that, at present, is one of the most important in Europe. The company's goal is to bring its expertise of more than 50 years in design and manufacture of lighting fixtures to China. Currently, Faro Barcelona is a versatile, creative company with the ability to adapt itself to the market.
The store opening will coincide with the participation of the company in the Guangzhou International Lighting Exhibition, from June 9th to June 12th 2013, show that has become a gateway to the Chinese market. Its presence at this event will bring the Catalan company an important opportunity to show their proposals to visitors from around the world. Faro Barcelona is a company that is specialized in lighting and ventilation that currently develops several business lines. It has 70 employees and its facilities, located in Castellbisbal, in the province of Barcelona; they occupy 12,000 m2 where we find the offices, product showrooms, warehouse, quality control... From its beginnings, it has been committed to diversifying markets and promoting exports. Currently, the company exports 40% of its turnover and is present in 60 countries. The main destinations of their products are European Community countries, and at present, its business has focused on markets outside the EU.